How to Optimize Your Website

Learn how to make it easier for search engines to assess your website and how to satisfy your visitors at the same time. This article summarizes some of the most important recommendations from Google’s Search Engine Optimization Starter Guide, as well as some other widely accepted SEO (Search Engine Optimization) best practices. It explains what you need to do and how, versus what Webgarden already does for you.
Content Optimization
To begin, ask yourself a few questions:
  • Is the content of my website trustworthy?
  • Has the information on the website been written by an expert on the topic?
  • Is there a copy of the website’s content (exact or similar) on another website somewhere? Is the website a work of plagiarism, repeating the same content as elsewhere?
  • Could someone entrust my website with their credit card number?
  • Does the website contain spelling, grammar, stylistic, or factual errors?
  • What was my motivation for creating the website - a genuine interest in the topic or an attempt to score points with search engines?
  • Do the articles contain original content?
  • When the website is listed in search results, does it give relevant information compared to the other websites being displayed?
  • Was the content of the website created with care?
  • Is the content objective?
  • Is the website authoritative in its field?
These questions serve as a guide for the critical evaluation of your website in terms of content quality. Search engines also evaluate your website content based on these types of factors.
Technical Optimization
Next, once your website is teeming with high-quality content, you can move on to technical optimization. The goal is to give search engines the information they need in the clearest way possible, so search engines treat your website well and visitors can easily find what they’re looking for.
Titles tell potential visitors and search engines what the pages of your website are about. Ideally, each page (category) of your website should have its own title.
Search engine results usually display the title in the first line and then tell potential visitors what they can find on that page. The nearer the your title coincides with their query, the greater the chance is that they will click on it. fills in titles automatically - they generally consist of the category name combined with the name of the entire website.
Example: On the website the category Glasses would be entitled “Glasses -”
Further optimize your website by editing the title of your website as a whole, plus the titles of each category, document, product, etc.
You can edit your main website title in General Website Settings.
01 Edit website title with marks.png
To perfect the remaining titles, go to each category one at a time (as well as documents, products, etc.), hover over the yellow edit icon in the upper right-hand corner of the screen, and select Settings. On this screen you can edit the Title however you’d like. The category Glasses could have a title like Glasses for sale, for example.
02 Edit category title with marks.png
Title Recommendations
  • The title shouldn’t be longer than a few words - long titles are too complicated and search engines may shorten them or otherwise place them at a disadvantage.
  • It should provide clear information on the content of the page. It shouldn’t contain anything which is not related to the content.
  • Avoid vague words or default names such as “New category.”
  • Each category, document, product, etc. deserves its own unique title.
  • An excessive number of keywords is harmful (for example, “glasses, cups, from glass, mugs”).
The description is an extension of your title. It can be one or two sentences long, or sometimes a short paragraph. It describes in detail the content of a category, document, product, etc. Search engines can use the description as a snippet in search results. Additionally, if words in the description match up with words in the query, they are displayed in bold. This draws the potential visitor’s attention and increases the chances that they will click on the link to your website. can create page descriptions automatically using words it finds on the page, but the resulting text will probably not meet your standards. Therefore, we recommend that you fill in the description yourself for each category, document, product, etc. in the settings for that specific category as shown below.
03 Edit category description with marks.png
Description Recommendations
  • When writing descriptions we should think about both the accuracy of the information, and whether it will attract visitors.
  • Avoid just copying content from your website.
  • Each individual page needs its own description.
  • The description should not contain an above average number of keywords or unmeaningful phrases (such as “This article is about…”).
In category Settings you can also enter Keywords. Although modern search engines primarily analyze the actual content of the page, it still doesn’t hurt to fill in the most relevant keywords.
04 Edit category keywords with marks.png
Friendly URLs
The URL addresses of individual pages should be well structured and easily readable. creates easily readable URLs entirely on its own. They start with the domain name followed by the name of the category and the document, separated by slashes.
Example: The category entitled Glasses can be found at the address; information about the eshop can be found at
Each category on can have an additional name known as the Alternative Short Name. It’s best to fill in both names. The short name will appear in the menu and in places where there isn’t much space. Then the first Name can be longer and more precise. The longer name will be visible as the header of the category and will also be used in the URL address, as in
You can enter the Alternative Short Name in category settings or directly in the category name element as shown below.
05 Alternative short name with marks.png
URL Address Recommendations
  • Categories, sections, and documents should have brief names which best summarize their content.
  • Avoid excessive use or repetition of keywords. (Bad:
  • Clearly organize the structure of your categories (for example, the product categories are placed together in a section called Products, information about the eshop in the section About the eshop).
Intuitive Navigation
A well-organized menu is essential for website orientation. Not only should we take logic into consideration, but also volume. Excessively long menus are confusing, and visitors can easily get lost in convoluted structures.
Navigation Recommendations
  • If the structure of your categories is complex, make sure navigation is displayed at the top of the website. If it isn’t, click on the main Settings tab and choose Display from the left column. Where it says Category Header + Navigation (for the whole website), select Show, and Save (see the illustration below). This will allow the user to see where they are on the website at all times.
  • Avoid convoluted structures. Under no conditions should a visitor have to click 15 times to get to the place where he or she wants to be.
06 Show navigation with marks.png
Your top priority should be to publish unique content for the benefit of your visitors.
Content Recommendations
  • Publish only your own original content. Copying text from other websites can only hurt you. If you would like to inform your visitors about content on another website, link to it.
  • The text should be easy to read, brief, and to the point. Visitors devote less and less time and attention to website text. Do not write content directed at search engines - the tricks that worked before no longer work.
  • Carefully check all of your text for spelling and typographical errors.
  • If you want an image on your page to include written information, enter it as a caption. This makes the text readable not only for search engines, but also for blind people.
  • Longer texts should be well structured using elements like Title and Paragraph Text.
Anchor Text
If you include links on your website (external or internal), the anchor text should clearly describe the linked page.
Example: An anchor text like “Instructions for the purchase of cups can be found here” is both difficult to read and doesn’t give search engines, which read only “here,” any information. A better option would be “Instructions for purchasing cups.”
Anchor Text Recommendations
  • Keep the anchor text brief and accurate - it could be the title of the target page.
  • Unless you have a good reason, avoid using the URL as the anchor text. (If you don’t enter an anchor text Webgarden will automatically use the URL.)
Use headings liberally on your website to add structure to longer texts and make it easier for your readers to orient themselves. We, as the authors, write the text as a coherent whole, but visitors generally skim through text quickly, primarily looking at the headings and graphics. Headings are available in three sizes.
We’ll spare you the heading recommendations. The enormous number of online resources on that subject already have it covered :-)
Webgarden Will Take Care of the Rest
Webgarden automatically ensures the remaining search engine optimization essentials such as the creation and maintenance of sitemaps (XML Sitemap), correct settings information for crawlers (Robots.txt), and more. Opinions on best practices continually evolve, so thankfully you have Webgarden to keep up with any changes and adjust all websites from one centralized location.
05/29/2015 08:53:40
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